busparrot Brand Story

Introduction In India, parrot is the symbol of talk, knowledge and prediction. The idea behind the logo and the brand story is a passenger information parrot, helping passengers at the bus stations, bus stops, buses and mobile phones. A Passenger Assistance and Real-time Route and Orientation Tracking (PARROT) System. Background Typically in India, in various public modes of commutation including bus, ferry, taxies etc, the service providers canvasses the passengers by employing either an employee. These employees loudly announce the destination of the vehicle and various intermittent stops of the vehicle. He announces Next Stop also before arriving every stops for the inside passengers. These employees employed in buses are known as “cleaners”. In Kerala sometimes they are called as Kilis (kili means bird) as they are always tweets passenger information loudly all time in the bus on the go. That inspired us to choose the name bus parrot and leaded development of buspa...